Delta Air Lines will begin testing facial recognition technology this summer at a self-service bag-drop station at the Minneapolis/St. Paul International Airport (MSP).
The effort, announced by the carrier Monday, is part of a broader trial of self-service bag drop machines at its MSP hub. Delta is installing four of the machines, including the one that will test facial recognition technology "equipped to ... match customers with their passport photos through identification verification.”
Delta says the $600,000 initiative at MSP will make it the first airline to try a biometric-based self-service bag drop in the United States.
“We expect this investment and new process to save customers time,” Gareth Joyce, Delta’s SVP - Airport Customer Service and Cargo, says in a statement. “And, since customers can operate the biometric-based bag drop machine independently, we see a future where Delta agents will be freed up to seek out travelers and deliver more proactive and thoughtful customer service.”
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The effort, announced by the carrier Monday, is part of a broader trial of self-service bag drop machines at its MSP hub. Delta is installing four of the machines, including the one that will test facial recognition technology "equipped to ... match customers with their passport photos through identification verification.”
Delta says the $600,000 initiative at MSP will make it the first airline to try a biometric-based self-service bag drop in the United States.
“We expect this investment and new process to save customers time,” Gareth Joyce, Delta’s SVP - Airport Customer Service and Cargo, says in a statement. “And, since customers can operate the biometric-based bag drop machine independently, we see a future where Delta agents will be freed up to seek out travelers and deliver more proactive and thoughtful customer service.”
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