The rise of malvertising and extremist content on the web has forced leaders from technology giants Google and Facebook to apologise to users and advertisers as of late.
Rocket Fuel CEO Randy Wootton has said: "Malvertising and those who perpetuate it have been a huge problem for the digital advertising industry for years. Rocket Fuel is committed to the fight against malicious ads and by continuing to leverage outside technologies like Google Cloud Vision API, we can take even greater strides in protecting brands, agencies and consumers."
Speaking from its London Office in Covent Garden, GM of global platform solutions and SVP international at Rocket Fuel, David Gosen, emphasised that these are industry-wide issues. "We all have a role to play in the ecosystem to be clear, transparent and collaborating to ensure that the system works," he said
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