NEW YORK—Virtual reality risks going the way of 3D TV, namely nowhere.
VR almost certainly has a brighter upside in the home than 3D ever had. And yet the unflattering parallels between 3D TV and VR appear all too real. Hyped VR efforts are off to a tepid start at best, raising the stakes for industry executives banking on a better long-term outcome.
Recall that at the beginning of this decade, many of the largest companies in the tech and entertainment industries trumpeted three-dimensional television as a newly-immersive showpiece for your home theater, a promise to put you right smack into the center of the action.
No comments:
Post a Comment